Think I'd be a good fit?

Think I'd be a good fit?

Think I'd be a good fit?

Isabel Zhong © 2026.

Isabel Zhong © 2026.

Portfolio

Portfolio

Insights

Learn, Share, and Grow

Wallet

Perps

Growth Strategy

Rethinking Wallet Growth: From Asset Tool to Trading Entry in the Perps Era

A strategy article on how wallets can regain growth relevance by embedding trading flows, feedback loops, and incentive design into the asset entry layer. Focused on Perps, user conversion, and retention flywheel thinking.

Wallet

Perps

Growth Strategy

Rethinking Wallet Growth: From Asset Tool to Trading Entry in the Perps Era

A strategy article on how wallets can regain growth relevance by embedding trading flows, feedback loops, and incentive design into the asset entry layer. Focused on Perps, user conversion, and retention flywheel thinking.

Perp DEX

Order Book

Growth Strategy

The Structural Shift of Order Book Perp DEXs: From Trading Tool to Growth System

A strategy article on how Perp DEXs are evolving beyond trading execution into behavior-driven growth systems. Focused on first-trade conversion, feedback loops, incentive design, repeat trading, and platform momentum.

Perp DEX

Order Book

Growth Strategy

The Structural Shift of Order Book Perp DEXs: From Trading Tool to Growth System

A strategy article on how Perp DEXs are evolving beyond trading execution into behavior-driven growth systems. Focused on first-trade conversion, feedback loops, incentive design, repeat trading, and platform momentum.

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