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Isabel Zhong © 2026.

Isabel Zhong © 2026.

Portfolio

Portfolio

Open to new opportunities 

Open to new opportunities 

Isabel Zhong

Isabel Zhong

Isabel Zhong

Web3 Ops

Web3 Ops

Web3 Ops

Let's talk!

Summary

Summary

2.5+ years of experience in Web3 product and growth operations across Wallets, Perps DEXs, CEX derivatives, and public chain ecosystems. Experienced in 0-to-1 product cold start, GTM preparation, social/community operations, user education, and campaign execution. Familiar with task-based incentives, content distribution, community conversion, and KOL / RevShare growth mechanisms, with an understanding of the user funnel. Able to leverage LLMs to improve content production, documentation, and multilingual operations, while supporting growth reviews through competitor research, user feedback, and basic data analysis. English is available as a working language.

2.5+ years of experience in Web3 growth across CEX, DEX, wallets, and AI agent ecosystems. Experienced in 0→1 product launches and GTM execution, with a focus on driving user growth and trading conversion through mechanism design (incentives, community activation, content-driven funnels). Skilled in leveraging AI tools to build scalable content and operational workflows. Data-driven mindset with hands-on experience in Dune, Nansen, and user behavior analysis. Proficient in English as a working language.


2

YEARS EXPERIENCE

YEARS EXPERIENCE

10

PROJECTS COMPLETED

PROJECTS COMPLETED

8

PROJECTS OUTPUT

PROJECTS OUTPUT

2

INDUSTRIES SERVED

INDUSTRIES SERVED

Project Showcase

All categories

Blockchain

Internet

2023.12 - 2024.05

Gate

-

Futures Community Operations

Independently operated the Chinese futures community matrix across Telegram (5K+) / Discord (1K+) / in-app chat (8K+), covering 14K+ users, with a focus on improving engagement quality and retention

14K+

Members

3

Communities

2022.09 - 2023.01

Tron Dao

-

International Social Media Operations

Supported overseas social media and community operations for Tron DAO, aiming to increase global visibility and user participation for public-chain ecosystem initiatives

10W+

Managed Telegram Members

10%

Increase in user retention

2022.04 - 2022.08

KuCoin

-

Wallet Product Operation Intern

Contributed to the 0→1 launch of Halo Wallet, supporting early user acquisition and activation; helped drive $2M+ in cumulative gross deposits within the first month after launch

3W+

Increase In Twitter Followers

7K+

Event Participants

2021.11 - 2022.01

Jing Dong

-

Product Operation Intern

Involved in the cold launch of the JD Financial APP Homepage Streaming Project, covering financial news and discounts at JD Finance.

6%

Increase In Click-Through-Rate

1,200+

Increase In Published Articles

2021.08 - 2021.11

Jing Dong (Baitiao)

-

Product Operation Intern

Promoted and operated JD Baitiao Interest-free project, including “Installments” and “Group-buying” payment discount programs.

¥10M

Increase in Gross Merchandise Volume

1,000+

Selected SPUs

Project Showcase

All categories

Blockchain

Internet

2023.12 - 2024.05

Gate

-

Futures Community Operations

Independently operated the Chinese futures community matrix across Telegram (5K+) / Discord (1K+) / in-app chat (8K+), covering 14K+ users, with a focus on improving engagement quality and retention

14K+

Members

3

Communities

2022.09 - 2023.01

Tron Dao

-

International Social Media Operations

Supported overseas social media and community operations for Tron DAO, aiming to increase global visibility and user participation for public-chain ecosystem initiatives

10W+

Managed Telegram Members

10%

Increase in user retention

2022.04 - 2022.08

KuCoin

-

Wallet Product Operation Intern

Contributed to the 0→1 launch of Halo Wallet, supporting early user acquisition and activation; helped drive $2M+ in cumulative gross deposits within the first month after launch

3W+

Increase In Twitter Followers

7K+

Event Participants

2021.11 - 2022.01

Jing Dong

-

Product Operation Intern

Involved in the cold launch of the JD Financial APP Homepage Streaming Project, covering financial news and discounts at JD Finance.

6%

Increase In Click-Through-Rate

1,200+

Increase In Published Articles

2021.08 - 2021.11

Jing Dong (Baitiao)

-

Product Operation Intern

Promoted and operated JD Baitiao Interest-free project, including “Installments” and “Group-buying” payment discount programs.

¥10M

Increase in Gross Merchandise Volume

1,000+

Selected SPUs

Tools

Skills

Skills

Skills

  • Product Operations

  • Social media operations

  • Community operation

  • Web page construction

  • Data analysis

  • Cross-functional collaboration

  • Product Operations

  • Social media operations

  • Community operation

  • Web page construction

  • Data analysis

  • Cross-functional collaboration

  • Product Operations

  • Social media operations

  • Community operation

  • Web page construction

  • Data analysis

  • Cross-functional collaboration

  • Event planning

  • Data crawling

  • User insights

  • Data analysis

  • Market research

  • Draw product prototypes

  • Event planning

  • Data crawling

  • User insights

  • Data analysis

  • Market research

  • Draw product prototypes

  • Event planning

  • Data crawling

  • User insights

  • Data analysis

  • Market research

  • Draw product prototypes

  • Draw product prototypes

  • Market research

  • Product analysis

  • User insights

  • SEO Optimization

  • Content Strategy

  • Web&App Design

  • Draw product prototypes

  • Market research

  • Product analysis

  • User insights

  • SEO Optimization

  • Content Strategy

  • Web&App Design

  • Draw product prototypes

  • Market research

  • Product analysis

  • User insights

  • SEO Optimization

  • Content Strategy

  • Web&App Design

Tools

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